Amazon's Prime Video To Spend $2 Billion On Latin American Shows And Sports

MEXICO CITY —

Amazon's Prime Video plans to spend more than $2 billion in Latin America between 2027 and 2030, the company said Thursday at its first regional showcase event in Mexico City. The money will go toward original shows, licensed content and live sports rights across Mexico, Brazil, Argentina, Colombia and Chile, according to Amazon's announcement.

The company said it will more than double the number of locally produced originals across those five countries compared with 2026, with more than 25 new titles set for 2027 alone. Amazon named several upcoming projects, including a second season of "La Oficina," a biopic about singer Marília Mendonça, and a second season of the Argentine series "Menem."

"What's happening in Latin America right now is extraordinary: the talent, the stories, the audiences," said Kelly Day, Prime Video's vice president of international, in the announcement. "Today we're matching that energy with more than $2 billion through 2030 across original and licensed programming and sports."

Sports Rights Are Part Of The Push

Amazon said live sports viewership on Prime Video in Latin America has already topped 2025's full-year total, with more than 20 million households tuning in so far in 2026. The company pointed to an 11-year global deal with the NBA that expanded coverage in Brazil and Mexico to more than 200 games a season and brought NBA games to Argentina, Colombia and Chile for the first time.

In Brazil, Amazon said streaming hours for the Copa do Brasil tournament have more than doubled since the service launched there, and the addition of Série A matches has made Prime Video a single destination for domestic soccer. In Mexico, Amazon said coverage of the Chivas soccer club drew the country's largest single-match streaming audience during a Liga MX semifinal. Prime Video will also carry 38 home matches for Mexico's national soccer team over four years starting September 26, according to the announcement.

Streaming Access Will Expand To Five More Countries

Amazon also said customers in Costa Rica, the Dominican Republic, Guatemala, Paraguay and Peru will soon be able to subscribe to other streaming services and rent or buy movies directly through the Prime Video app, without needing a Prime membership. The company called it the largest expansion of that kind in the region to date. Argentina already gained access to third-party subscriptions earlier this year, Amazon said.

The company also described training programs for production workers in Brazil and Mexico, including a partnership with SAE Institute aimed at building local expertise in filming and postproduction. Amazon did not say how the $2 billion will be divided between programming, sports rights and infrastructure spending, or how it will affect subscription prices in the region.