Apple Cuts More Than 200 Jobs on Vision Pro and Siri Teams

CUPERTINO, California —

Apple has laid off more than 200 employees from teams working on the Vision Pro headset and the Siri voice assistant, according to Bloomberg's Mark Gurman. About 100 of the cuts hit the Vision Pro division, and another 100 came from Siri and a related group called Intelligent Systems Experience, which works on building AI into Apple's devices, Bloomberg reported.

On the Vision Pro side, Apple largely shut down the team that built games for the headset and shrank the group that produces its immersive video content, according to Bloomberg, as cited by The Verge. Those two features were central to how Apple pitched the $3,499 headset when it launched in 2024. But immersive video is expensive to produce, and Apple appears to have concluded the cost no longer makes sense given how few people actually bought the device, Bloomberg reported, according to Engadget.

Apple confirmed the layoffs in a statement to Bloomberg, saying the changes were meant to evolve its business and deliver better experiences for users. The company said it would create new roles as part of the shift but that the change would also affect a limited number of existing positions, adding that it was committed to supporting affected employees, including helping them apply for other roles at Apple.

A Pivot Toward Glasses and New AI

The layoffs follow a broader shift inside Apple away from the Vision Pro and the old version of Siri. The executive who ran the Vision Pro program recently left the company for OpenAI, and Apple has already been moving engineers off Vision Pro work to focus on smart glasses similar to Meta's, according to Engadget. Bloomberg has reported that Apple plans to unveil its own smart glasses at its developer conference in 2027 and ship them by the end of that year.

The Siri cuts followed a similar logic. Apple rolled out a rebuilt, AI-powered version of Siri at its developer conference this year, and that system needs a different kind of engineering talent than the assistant it replaces, according to Engadget's reporting on Bloomberg's account. The new Siri is expected to reach the public in beta later this year.

Apple told employees the Vision Pro and its VisionOS software are not being discontinued, and the company still plans to release a new headset model as early as 2028, Gurman reported. Apple is in the middle of a broader cost squeeze: it raised prices on Macs and iPads this summer amid a memory shortage tied to the AI boom, TechCrunch reported, and it recently introduced a leasing option across its hardware lineup. Apple is also currently suing OpenAI, accusing the company of trade theft, according to TechCrunch. Neither Engadget nor TechCrunch reported that Apple had responded to requests for further comment at the time of publication.